Danang will create new policies to encourage investors to develop key tourism areas, including Ba Na Tourist Site, Son Tra Peninsula and the beaches of My Khe and Non Nuoc. The local government plans to focus on tourist safety and invest in improving infrastructure, transportation and flight schedules.
A travel promotion campaign via mass media, advertising and marketing will also occur locally and internationally this year.
The city will increase marketing activities by publishing tourism brochures and maintaining websites with travel information for domestic and foreign tourists, tour organisers and travel agencies.
As part of a media campaign, the authorities will support local agencies to co-operate with foreign partners in Japan, China and Singapore to produce promotions and create new tours.
A tourism programme between Danang and neighbouring provinces of Quang Nam and Thua Thien-Hue will be expanded.
"Danang is home to many beautiful landscapes, which creates business opportunities for local tourism. The city should be one of Vietnam’s most attractive destinations," Nguyen Manh Cuong, Deputy Director General of the Vietnam National Administration of Tourism, said.
The agency said it would support Danang to develop stable, long-term tourism. In recent years, many international-standard hotels have been built in Danang, including 4 and 5-star luxury resorts Furama, Sandy Beach and eco-tourism resorts Ba Na and Son Tra. Since 2001, Danang has reported a 15% annual visitor growth.
The city expects to attract 1.4 million visitors this year, including 350,000 foreigners, and earn more than VND1 trillion (USD55 million) from tourism.
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